Head-in-the-Sand Denial About Competition Doesn’t Work

Competition in healthcare has never been more intense. Although we speak and write about this topic frequently, we continue to discover—with alarming frequency—that providers, group practices and even some hospitals continue to “duck-and-cover,” underestimate or ignore the competition. All too often we hear head-in-the-sand anti-strategy expressed in various ways: “We don’t have competition…” “Doctors are too […]

Shooting the Messenger: Sure-Fire Help for Your Competition

Economists and other experts will champion the positive implications of competition in business. Be it hard products or intangible services, competition in the marketplace tends to benefit both the consumer and the enterprise with purchase options, innovation, price/cost influences and other considerations. As we all know, competition in healthcare was one of the driving factors […]

The Immobilizing Impact of Marketing Sticker Shock

On an intellectual level, many doctors acknowledge the revolutionary rise of competition in healthcare. But some individuals and medical groups underestimate the shocking reality of what active and aggressive competition means in business today. Some provider organizations find themselves rapidly losing business and needing to market as never before. A large specialty practice, for example, […]

Competition and the Revolutionary Rise of Healthcare Marketing

Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. Download this free report: How to Win Patients Despite Intense Competition.   With the upheavals of healthcare reform, the once-upon-a-time” story of quiet camaraderie among provider practices has become an unprecedented competitive revolution. The lingering legacy, however, is that […]