Doctor, My Time is Just as Valuable as Your Time

[Podcast: Part of continuing series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about why patients are now consumers, and how being a doctor “that people like” is no longer sufficient to remain competitive in business. In contemporary healthcare, passive patients have become…

CHRISTUS Health: New Retail Model Will Radically Alter Healthcare Marketing

Healthcare Success’ Kylie Ladd talked with Preston Gee, Vice President, Strategic Marketing at CHRISTUS Health. They spe about Preston’s 2014 SHSMD (Society for Healthcare Strategy and Market Development) presentation titled: Surf ’s Up: Catching the Consumer-Empowered Tidal Wave Produced by Exchanges [SHSMD14 Speaker Series] Hospital and healthcare marketing and strategy functions will be pivotal to…

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