7 Ideas to Make Your Online “First Impression” Creative, Engaging and Shareable

[Series Installment] “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But doctors don’t have much of an opportunity to make a face-to-face first impression these days. In the Internet age, patients come in the door with a predetermined perception of […]

Using Content Marketing to Deliver Inbound Patient Prospects

[Part of a continuing series.] The Internet has dramatically reinvented how prospective patients find their way to the front door of your medical practice. “Traditional” healthcare marketing options—newspaper or magazine ads, radio/broadcast, PR, outdoor advertising—all continue to have an important place and useful purpose in your marketing plan. But in many situations, the mix of […]

Content Marketing Strategies for Healthcare Providers

Marketing in any industry is a tricky endeavor. When it comes to your own practice or an independent clinic where gaining and maintaining a customer’s trust is paramount, the task is especially challenging. And when we’re talking about the marketing of content, that challenging task becomes even more difficult, due not only to the ongoing need […]

7 Things Doctors Should Know About the Value of Content Marketing

[Healthcare Content Marketing Series] Anyone who grew up in a small town will tell you that it seemed like everyone knew everyone. Often, they conducted their everyday business with folks they knew…and merchants who knew them. Individuals engaged in conversation, got acquainted, and people did business with the people they knew and liked. We were […]

Playing the Numbers: 20 Reasons You Need a First Class Internet Plan for 2014

Curiously, the vast majority of all US hospitals do not participate in social media. We can’t help but wonder (and worry) if this at all reflects how some healthcare marketing pros are planning for the New Year. Having anything less than a first class Internet and social media strategy would be a large and painful […]

7 Counterintuitive Tips: Creating Content that Actually Means Something

The overwhelming deluge of information spewing from the Internet—on any and every imaginable topic—implies that “more is better.” For proof, look no further than the most innocuous Google search. Type “doctor” and the world’s biggest search engine coughs up 248-million results in less than half a second. There’s value hidden somewhere in that digital torrent. […]

Inbound Marketing Isn’t All that It’s Cracked Up to Be

Inbound Marketing is flying so high and so loud these days that it seems to dominate the marketing landscape like a super storm. Some folks might be dazzled by all the ballyhoo and think that Inbound (also called Content Marketing) is the one and only—virtually compulsory—basis for a contemporary marketing plan. And worse, it’s troubling […]

4 Ways SlideShare Can Enhance Your Content Marketing Effortlessly

Individually and collectively, communications professionals—in healthcare and every other enterprise for that matter—produce tons of materials everyday. Here’s how to stretch your budget and get extra marketing impact from nearly all of it. We (ourselves included) routinely create bales of “communications stuff” in all the classic formats…brochures, web pages, speeches, patient education info, PowerPoint lectures, […]