There’s a serious gender gap in healthcare marketing. So, in advance of National Men’s Health Week (CDC, June 12-18, 2017), here are some marketing idea-starters—to reach, motivate and encourage men to make health a priority. But be forewarned, men are a tough audience—they are underserved and highly reluctant to see the inside of a doctor’s […]
Primary care practices don’t need to look far to find new patients. Two surveys found that 20 percent of consumers are willing to jump to a video-enabled provider. Here’s why the convenience of telehealth is driving a consumer trend in primary and chronic care. To set the stage, a friend talks about technically-backwards medical offices. None of […]
Fifty-plus years ago, a doctor would come to the patient about 40 percent of the time. The nearly lost practice (and nearly forgotten name) was known as “a house call,” and it all but disappeared 30 years ago. That’s changing…again… Customer convenience is the new currency in healthcare delivery and marketing today. More than ever, […]
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– Jonathan Calure, MD