Medical Marketing to Millennials: Convenience is the New Currency

Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability of technology in society shaped an expectation of instant gratification? Or is convenience a byproduct of working families constantly pressed for time and resources? In spite of the abundance of reference material that attempts to define and describe the Millennial Generation, researchers can’t…

“I Want It Now!” Answering Society’s Instant Gratification Craving

You’re busy. I’m busy. So here’s the point: People have become so used to instant gratification that they expect everything now. Right now. You can either embrace society’s instamatic mindset or rapidly be swept to the bottom of the marketing and competitive up. Convenience is the new currency. Across the board in products, services and…

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