5 Plastic Surgery Marketing Tactics to Boost New Patient Response

Competition among plastic surgery practices has always been tough. But the scale has reset to an even higher marker—from “tough” to “really intense”—as individual providers and medical groups are serious about winning new patients. Consider how prospective, self-referred patients are now informed consumers, vigorously researching and comparing physician/provider options for plastic, cosmetic and aesthetic procedures, services and…

Unintended Consequences: The Social Side of Plastic Surgery Marketing

Thank you ! The American Academy of Plastic and Reconstructive Surgery (AAFPRS) should send a warm note of appreciation to FB founder Mark Zuckerberg. The reason? The organization’s board-certified plastic surgeons are seeing a big jump in patient requests for facial procedures–because people want to lo their best on social media. We don’t know if…

Essentials of a Successful Plastic Surgery Marketing Strategy

One ever-constant factor in the highly competitive world of plastic surgery marketing is change. Change happens; in the geographic marketplace, in healthcare competition, and in the effectiveness and efficiency of your plastic surgery marketing strategy. Elective care patients are, than ever, informed and value-cautious consumers. Discretionary purchase decisions for cosmetic procedures—even for many affluent…

Senior Surprise: Unexpected Growth Factor in Hospital Plastic Surgery

Hospital based plastic surgery, for many facilities, is experiencing something of a new-business rejuvenation. But what is surprising is that it’s not just the 30-something crowd that’s considering cosmetic procedures. There’s a strong and growing interest among senior citizens who want a youthful appearance. The marketing insight for physicians, administrators and hospital marketing professionals…

Where to Find 8 Million, Financially Qualified, Elective Care Consumers Right Now

You might be as surprised as we were to learn that there are about eight million people who have elective care financing instantly available–and don’t know it. Astoundingly, they simply may not know that they can afford the dentistry, vision correction, hearing care or cosmetic treatments that they want. Here’s the hidden business and marketing…

A Word About Word-of-Mouth Advertising: How to Dispel Old School Misconceptions.

We have a collection of “classic ” in healthcare marketing. Here’s a sampler of what we hear from time to time from medical providers, office managers or facility administrators about the age-old and ever-popular Word-of-Mouth advertising (WOM). “The only marketing I need or want is word-of-mouth advertising.” Or maybe, “I’m really good at my profession,…

Non-Surgical Facial Procedures: Hot Market for Plastic Surgeons Also Heats-Up Professional Competition

To the surprise of hardly anyone, the number of non-surgical facial procedures spiked dramatically last year. The data, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), says that 75 percent of the procedures performed by Academy surgeons in 2010 were non-surgical. Moreover, the number of nonsurgical procedures has grown by 16…

Men’s Cosmetics: A Growing Gateway for Medical Group Marketing & Advertising?

Appearance-conscious men are buying skin-care products big time. There’s a boom in cosmetic products for men. Not just deodorant and aftershave stuff, we’re talking about eye gel, concealer, and an anti-shine powder that comes in a compact…it’s a bull market, according to the New York Times. Cosmetic products for men are not new, of course.…

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