Creating an Annuity Instead of an Embarrassing Disaster with Coupons and Flyers

How to avoid classic direct marketing mistakes and what to do instead Promotional flyers and coupons are growing in usage, and have been increasingly popular with the public for more than a century. On the plus-side, done right, they often work well in the healthcare marketing mix, but it’s easy to make mistakes. Here are […]

Quick Capture Offer: 1 Dollar-1 Day Only Promotional Idea for Healthcare Marketing & Advertising

When a compelling offer catches your attention – such as the astoundingly low cost of only a dollar – it’s hard to resist. And when it’s only available for a limited time – in this case for one day only – serious buyers have to act immediately or lose the opportunity. The 1 Dollar-1 Day […]

Digital Coupons: What’s Old is New Again for Chiropractic Marketing & Advertising (and others too)

It’s one of the oldest tools in advertising in America. The various forms of a coupon and coupon offers are well-established and often-used tools in chiropractic marketing and other healthcare products and services.  Over time, they’ve moved from print ads and free standing inserts to also include distribution via email and taking a bit of […]

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