Why Healthcare Marketing Needs Consumer Feedback More Than Ever

[Series Installment] There’s an important lesson here for healthcare marketing. It seems the retail world is increasingly hungry for consumer feedback. Here’s why doctors, hospitals and medical marketing professionals need, than ever, to take a page from service industries, brand names and merchandisers. A reliable measure of customer satisfaction—how products or services meet or exceed…

What Healthcare Providers Could Learn About Customer Service From My 18-Year Old Kid

by Steve Smith, Healthcare Success Senior Consultant My 18-year-old son is a freshman in college. For the past four years he has held a part-time job at a local hardware store. Some days he is a cashier, but most days he helps customers on the sales floor. And in the past he has been mystery…

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