GIS: The Power of Visualizing Hospital and Healthcare Data

Editor Note: Geographic Information Systems—a data visualization and analysis tool—is finding useful applications in hospital and health system planning and marketing. Here’s how GIS, along with predictive analytics and other data tools, is helping to shape near- and long-term marketing plans and strategies. As we move into the future of healthcare marketing, a number of […]

Why a Good Infographic is Worth More Than a Thousand Words

If you don’t include cave paintings (30,000 BC) or variations of ancient Egyptian picture writing (3200 BC), sometime in the 1960’s a blending of “information” and “graphic” produced the contemporary adjective INFOGRAPHIC. By definition, infographics are graphic, visual representations of information, data or knowledge. Admittedly, our thumbnail profile oversimplifies the rich legacy of—by various names—information […]

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