Deadly Sin #5: Why Your External Advertising May Be Doomed

[Series Installment: How to Avoid the 7 Deadly Sins of Healthcare Marketing — Deadly Sins #5: Inadequate Training, from the Healthcare Success Educational library.] Everyone in the office needs to understand how and why new patient inquiry calls are significantly different from the routine. Without preparation and training, seven out of 10 prospective new patient […]

Indecision and Inaction: Deadly Sin Dream-Killers of Healthcare Marketing

[Series Installment: How to Avoid the 7 Deadly Sins of Healthcare Marketing — Deadly Sins #3 and #4: From the Healthcare Success Educational library] There’s a dream-killer, of sorts, on the loose in some corners of healthcare marketing. Success and opportunity more often meet their demise from indecision and inaction than from doing the wrong […]

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