Creating Podcasts for Healthcare Digital Marketing Success

Podcasts enjoy a heritage of on content that can be compelling and engaging. Podcasting is relatively inexpensive, easy to produce and often underutilized in healthcare digital marketing. And when they are done properly, creating on audio podcasts is an effective content connection between you and your audience. Podcasts begin with a sense of intimacy, with…

Why SEO is the Vital Ingredient in Healthcare Website Design

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often. Just the other day, a practitioner proudly asked us, “What…

How to Turn Unknown Consumers Into Known Patients

 [SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Scott Linabarger, Vice President of Strategic Accounts and Josh Fieldman, Vice President of Sales for Medicom Health Interactive, about how their software program can turn unknown consumers into known patients.   As healthcare marketers, it’s common to hear doctors and hospital executives to…

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

What exactly is “digital healthcare marketing?” Does it mean that your dentist is posting before and after snapshots in an on Smile Gallery on ? In addition, will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement? Does “on healthcare marketing” describe the newsletter that you received from your primary physician…

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