6 Tips for Better Healthcare Marketing Videos and Podcasts

Healthcare marketing professionals have embraced video as a compelling communications power tool. Hospitals, medical practices and individual providers have invented dozens of purposes and places to present their marketing story via a video format. As a quick reference point, take a minute to review our previous article titled: 36 Uses for Video: Magnify Your Healthcare…

Online Video Trends: Reaching Prized But Elusive Viewers

Healthcare consumers—the audiences that hospital and medical marketing professionals target—are increasingly difficult to reach effectively with video content. Some of the trends in this techno-mash-up include cable television subscriptions, where the programming bundle includes a zillion channels…including dozens that you pay for, but seldom watch. Homes with Internet and wi-fi service are streaming Netflix and other digital…

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