PURLS and Two Other Success Gems for Hospital and Healthcare Direct Mail

It’s almost counterintuitive. Surprisingly, in this digital age, direct mail—the in-your-mailbox, in-your-hand, US Postal Service (USPS) kind of direct mail—continues to make advancements as a effective tool for certain healthcare marketing situations. It’s now possible, and highly desirable, to devise unique and precision-targeted direct mail campaigns. Let us know if we can be help you […]

Postcards: The Essentials are Bold, Brief and Compelling

Here’s how to produce amazing results from tiny territory and precision creative. By Lonnie Hirsch Postcards–the unpretentious little urchins of the direct mail game–can be a heavy hitter in your marketing mix. But for as unassuming as a postcard may appear, there are a lot of significant rules to this game that can make the […]

Nuevo Direct: The Genesis of New Mail for Healthcare Advertising

It doesn’t take much prompting on our part to get a response. Any mention of direct mail advertising in healthcare marketing, and the room divides into two groups. First, there’s the “eyes-roll-upward” bunch—with body language-speak for: “You’ve got to be kidding! Direct mail is as old school as black-and-white TV, and just about as innovative.”

Your eNewsletter Stinks: Tips to Improve Your Medical Practice Marketing

Talk about a compelling subject line. It’s hard to resist opening and reading an email, e-newsletter or news article with a provocative hook to turn your head. It worked with us recently, and having an attention-getting headline is the first tip for improving your healthcare marketing communications. Here are a few more ideas for better […]

Creating an Annuity Instead of an Embarrassing Disaster with Coupons and Flyers

How to avoid classic direct marketing mistakes and what to do instead Promotional flyers and coupons are growing in usage, and have been increasingly popular with the public for more than a century. On the plus-side, done right, they often work well in the healthcare marketing mix, but it’s easy to make mistakes. Here are […]

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