4 Smart Reasons to Finally Use Patient Email in Doctor Marketing

In a totally unscientific sample, about half of the doctor marketing business cards in front of me include a physician’s e address. The other half does not; those cards are silent about an e communications channel between the practice and the real world. And, I fear, that’s an unfortunate choice these days. Scientifically grounded studies…

Improving the Forgotten Half of Doctor-Patient Communications

The doctor’s comment was a bit startling, but it was entirely believable. A physician-friend tells us that 75 percent of doctors forget to introduce themselves properly when meeting patients. OK…it’s a hectic day in the office. Behind schedule…again. The usual stuff. But without a proper introduction—quick, simple, sincere—everything that follows in the encounter is slightly off-center…

Introducing Facebook Canvas and Other Healthcare Marketing Pulse Points

We spot something new in healthcare marketing and advertising almost daily. And a few new things make enough of a splash to hold our attention. Three items worth sharing crossed our radar recently. Canvas is in the “here and now” category. We would call Care Messenger “emerging, with potential.” And Virtual Reality Marketing, is just…

Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine

[Series installment.] Telling a meaningful story in—one that captures the imagination and interest of a patient—is best done face-to-face. Storytelling in healthcare requires preparation and practice, but the payoff is greater case acceptance, better compliance, and best of all, improved outcomes. One example: It’s standard procedure at particular specialist’s office to present the patient with…

A Persuasive Doctor’s Success Formula for (Almost) Everything

Mastery of the many dynamics of personal interaction in healthcare is, in the kindest of terms, a continuous challenge. But successful individual doctors, hospitals and sprawling health systems have a semi-secret formula for success. The curious thing about this six-point recipe is that it has helpful applications to nearly every type of communications and person-to-person…

7 Critical Skills of Highly Effective Communicators

Mastery of effective communications skills in a busy medical practice is not limited to doctor-patient interaction. After all, only a fraction of the patient’s time in a typical office visit is with the provider. And the majority of their time is with…everyone else. Verbal communications skills are particularly vital to every face-to-face encounter. Virtually everyone in…

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