How Millennial Patients Are Changing The Way You Do Business

Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape—one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the American population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now the […]

How to Destroy Patient-Physician Relationships in a New York Minute

If there is one dominant factor that quickly erodes the patient-physician relationship, it is lack of respect—particularly a feeling of disrespect for the patient’s time. Patients have a limited ability to judge a physician’s clinical competence, but they do have a sense of personal self-worth that says: “My time is just as valuable as your […]