16 Reasons Why a Doctor’s Executive Portrait is a Must-Have

Not long ago, I received an iPhone snapshot of a doctor/client. No doubt someone in his office grabbed a quick picture—convenient but low quality. In the kindest of terms, the photo was crappy quality. This was definitely not the executive portrait of a distinguished, experienced and respected provider. Professionals working in marketing, advertising and public […]

16 Creative Director Secrets: How to Do a Great Photo Shoot

The march of technology has put a camera in everyone’s pocket. We’re OK with that, but an iPhone camera does not make everyone a professional photographer. In fact, a do-it-yourself approach to a major business photo shoot can waste time, effort and valuable resources. Investing in quality photography can produce professional results in producing a website […]

10 Insider Tips for Doctors About Email Marketing

Perhaps the most revealing thing about email marketing is evidenced by the smartphone that you have in your hand right now. Smartphones now account for 80 percent of the mobile phone market, and IDC Research says that 80 percent of those folks–likely both you and I–checked email before their first cup of morning coffee—or anything else […]

Is Your Professional Photo as Good as Your Professional Reputation?

8 Extremely Helpful Guidelines for an Ideal Executive Portrait Healthcare is a people business…where trust and confidence begins with the first impressions. Here’s how to create an effective professional photo that helps build and extend your first-class reputation.. OK—we’ll be the first to admit that not everyone is incredibly photogenic. But a professional’s professional photo […]

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