LinkedIn for Doctors: 6 Big Reasons Why Doctors Need It

The quick backstory here started on LinkedIn and turned out to be an amazing little coincidence. Although I was busy preparing for (yet another) business trip, I happened to notice the name of a business acquaintance that popped up via LinkedIn. Our West Coast offices are close to each other, but we both travel a […]

Great Speeches: Doctor Marketing to Enhance Your Reputation and Credibility

To be candid, few people make a bucket of money from being a public speaker. Still, developing your presentation skills definitely belongs in your doctor marketing plan. Healthcare practitioners who take to the stage find a significant—usually indirect—payback for their invested time and effort. Countless venues, both large and small, are commonly available. It’s easy to find […]

Beyond the Basics: Creating a Stellar Online Presence for Physician Marketing

[A continuing series.] The previous installment of this article, Care and Feeding of Doctor Online Presence, Reputation and Brand, describes the connected relationship of presence, reputation and brand. Quite obviously, the indispensible foundation for reputation building excellence is a consistently high level of patient satisfaction. When patients are pleased or satisfied with the healthcare service […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD