Great Speeches: Doctor Marketing to Enhance Your Reputation and Credibility

To be candid, few people make a bucket of money from being a public speaker. Still, developing your presentation skills definitely belongs in your doctor marketing plan. Healthcare practitioners who take to the stage find a significant—usually indirect—payback for their invested time and effort. Countless venues, both large and small, are commonly available. It’s easy to find…

Beyond the Basics: Creating a Stellar Online Presence for Physician Marketing

[A continuing series.] The previous installment of this article, Care and Feeding of Doctor On Presence, Reputation and Brand, describes the connected relationship of presence, reputation and brand. Quite obviously, the indispensible foundation for reputation building excellence is a consistently high level of patient satisfaction. When patients are pleased or satisfied with the healthcare service…

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