Poor Man’s Reputation Management: An Idea You Can Steal

Someone who knows that I work in marketing passed along this little idea. As it happens, it comes from a retail small business, but with minor modification, it would play well in healthcare. Let’s call it: A Poor Man’s Reputation Management Idea. And, large office or small, it’s an effective idea that you’re welcome to […]

Your Unauthorized Guide to Becoming a Healthcare Thought Leader

More than a few doctors have become marketing warriors among our circle of friends and professional peers. It seems like they recognize that medicine is their profession, but healthcare is a business. They had resolved to become recognized thought leaders in their profession. Hence, swimming against the current of provider competition, they have a business-ninja […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD