Sensitive Side: Use Emotions to Appeal to Men in the Audience

Cute puppies, zany cats and sensational sunsets are universally appealing on social media because they touch viewers’ emotions. Posting something that’s factual (on Twitter, for example) may be interesting, but include a photo (on Facebook), or a video clip (on YouTube), and you’re more likely to make a more memorable—and shareable—impact with the audience.   […]

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