Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today

Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership. Telehealth—and its various facets—continues to emerge as an important and strong change agent. And two recent, in-depth reports provide guidance for doctors, industry executives and forward-loing marketing professionals. As a component of health transformation,…

Online Video House Calls? Tune-in and Watch This Trend Line.

We see in the news that Dr. Gregory Smith is making “house calls” via Skype. What’s , he has between 350-500 appointments each year. A lone report may not signal an explosive trend, but the lesson for healthcare and doctor/physician marketing is that the enabling technology is now mainstream, and medical provider innovators and early…

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