4 Smart Reasons to Finally Use Patient Email in Doctor Marketing

In a totally unscientific sample, about half of the doctor marketing business cards in front of me include a physician’s e address. The other half does not; those cards are silent about an e communications channel between the practice and the real world. And, I fear, that’s an unfortunate choice these days. Scientifically grounded studies…

Why Healthcare Marketing Needs to Wakeup to Caregivers and Influencers

Healthcare marketing is in need of an overhaul, according to Advertising Age (AdAge), the respected advertising and marketing industry publication. They arrived at this conclusion after talking with 25,000 consumer/buyers of healthcare products and services. Marketing and advertising that only targets the prospective patient might miss the mark and not get the job done. As…

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