Boost Your Online Physician Marketing Response: 8 Secret Email Tips

Marketing professionals recognize the potential benefits of e as an on physician marketing tool. Patients prefer digital health communications. It’s fast. is convenient. And it’s affordable and cost effective. But there are simple-but-essential secrets to doing it right. How to get on physician marketing right… Here are some of the e marketing tips and techniques…

Your Choice: Difficult or Effective Consumer Healthcare Marketing

We all face the challenge of working smarter, not harder. Healthcare marketing professionals know the struggle to iver maximum results from limited or shrinking resources. So one of the important questions is: Where to get the biggest bang for your digital marketing? Glad you asked. It seems that the research folks at Ascend2 tested the…

10 Ways to Perfect Your Email Marketing

marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part. The trouble is that it is increasingly difficult to do it right. The perfect e—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an effective…

More Tips Doctors Need to Know About Email Marketing

One business tip—something your health care competition may not know—is that e is a highly effective secret weapon for physician marketing. When some reports suggested otherwise, Gigaom Research told us that, among digital marketers, “ marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention and…

10 Insider Tips for Doctors About Email Marketing

Perhaps the most revealing thing about e marketing is evidenced by the smartphone that you have in your hand right now. Smartphones now account for 80 percent of the mobile phone market, and IDC Research says that 80 percent of those folks–likely both you and I–checked e before their first cup of morning coffee—or anything else…

Being Too Shy About Email Frequency Can Spoil Results

Most hospitals and medical practices recognize that e plays an important role in nearly every marketing plan. For some, it’s a “heavy lifter” tactic that is used in support of many goals. In other situations, e supports larger strategies. We know from experience that—done correctly—e is a powerful marketing and advertising tool. Unfortunately, some plans…

Two Words That Should Dominate Your Internet Marketing Plan

A while back, before traces of autumn appeared in the forecast, most marketing pros at hospitals and group medical practices were tying a bow around their marketing strategy for the still-distant New Year. Healthcare providers have Internet Marketing near the top of the list. The Internet has become your new front door, and it commands…

20 Rules to Kick-Start Successful Email Marketing

marketing—a popular form of marketing directly to the customer/r—has the appeal (and appearance) of being free. Well, it’s not free…but the cost is low, and when done correctly, the Return-on-Investment (ROI) can be remarkable. In addition to a good e software or service bureau, your investment includes the time required to maintain the process,…

31 Words You Can’t Use in Email and Other Safety Tips

Unsolicited electronic messages (the spam variety) are about as welcome as an earth-bound asteroid. Nobody likes receiving them, and professionally, you definitely don’t want to inadvertently send legitimate e to be caught-up in one of the many “spam filters.” Being familiar with filters and other rules of road can keep your valid e marketing messages…

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