Here’s a brief but important staff training lesson: Don’t let office efficiency overpower patient experience. Without considerable care, the negative consequences can have an enduring—and unwanted—downside. We encounter this often as we work with doctor’s offices around the country. On the surface the office appears to be well managed and highly efficient. The office manager […]
Dr. Paul Rosen thinks a lot about empathy in healthcare delivery. In his insightful and inspiring TEDx presentation, Dr. Rosen observed: “In 1915, Henry Ford took a tour of the brand new Henry Ford Hospital. When he finished his tour, he turned to the hospital administrator and said, ‘Well, I see you’ve designed the hospital […]
[Series Article] Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional art of storytelling is highly effective as a communications tool. In healthcare marketing, storytelling is growing in popularity from doctor-patient conversations to branding messages. Of all the stories in the world, there’s one—The Story of Storytelling—where “Once upon a time…” doesn’t […]
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