The Benefits of Creating an eNewsletter Like Ours

There’s a good chance that you navigated your way to this article with the help of our newsletter, Healthcare Success INSIGHT. For nearly a decade, our free marketing newsletter and blog have helped subscribers learn how to boost their marketing effectiveness. We thought this was a good opportunity to share some of how this works, […]

Creating a Powerhouse Facebook Business Page for Social Media Marketing

From a marketing view, Facebook statistics are staggering. Half of the American population uses Facebook at least once a month. Better than 40 percent of small businesses in the US use Facebook. That makes it the undisputed champion. It’s an absolute “must have,” for your social media marketing strategy. A FB page is vital to hospitals, […]

Share the Love: Leveraging Social Media Wins

Just about everyone in healthcare marketing would love to have a slice of social media effort or content to “go viral.” But, as you probably know, the chances of your post, video link, Facebook or Twitter post hitting the digital super-big-time are slim. The “viral bonanza” seems desirable. But in social media for health care, […]

31 Amazing Words You Can Use in Healthcare Marketing

In the 50-plus years since David Ogilvy published the 20 most persuasive words used in advertising, his insightful vocabulary list remains amazingly appropriate and enduring today. Admittedly what you write for healthcare requires a more conservative approach than the hyperbole and open-field running that’s allowed in the retail world. But these words can be engaging, […]

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– Jonathan Calure, MD