Getting the Best from Your Healthcare Advertising Agency

These days, marketing performance expectations are sometimes found under the “squeeze every nickel” heading. Maybe giant corporations once had fat and slushy budgets, although we doubt the successful ones used that approach.  Then as now, a common denominator among most medical practices, hospitals and healthcare providers is an ongoing concern for “scarce resources.” Like every […]

“Nobody Expects the Spanish Inquisition” – a Surprising Lesson for Doctor Marketing

Right about now you might be wondering exactly how the “Spanish Inquisition” catchphrase could possibly harbor a lesson for doctor marketing. The answer is surprisingly simple and it’s a useful way to define, create and deliver an exceptional patient experience. To be clear, we’re not talking about a patient’s medical care or the provider’s skills, […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD