Social Media: 23 All-Time Tips and Techniques for Doctors

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your on audience, community and influence. The marketing benefits of social media for doctors, medical practices and hospitals are significant. It seems as if nearly everyone with a smartphone is addicted to one or social media connections.…

Social Video Moves that Healthcare Marketing Shouldn’t Miss

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms. If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing…

Facebook for Doctors: Medical Practice Marketing Benefits

There’s something addictive about . At least some people I know will dip into the social stream several times a day. Not everyone, of course, but with over 150-million monthly active users in the US alone, that’s better than half the adult population. And, as you’re probably aware, has than 1.6 billion monthly…

Unintended Consequences: The Social Side of Plastic Surgery Marketing

Thank you ! The American Academy of Plastic and Reconstructive Surgery (AAFPRS) should send a warm note of appreciation to FB founder Mark Zuckerberg. The reason? The organization’s board-certified plastic surgeons are seeing a big jump in patient requests for facial procedures–because people want to lo their best on social media. We don’t know if…

Meaningful Insight Made Easier in Social Media Measurement

On some level, does “your boss” think the business value of social media is roughly the same as an open block party BBQ? Maybe it’s a friendly-nice-to-have, but the measurable marketing impact for hospitals and healthcare is vague at best. And when you know all mind-numbing numbers, how can social media analytics provide audience understanding and…

3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare ivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it  challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of…

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