Has Facebook Become a Marketing Waste of Your Time?

Earlier this year, Facebook’s Mark Zuckerberg was justifiably proud in announcing that the popular social media platform “is now officially 2 billion people. We’re making progress connecting the world…” He’s talking monthly active users, and by far, the most popular social networking site with YouTube registering second: The large, worldwide user count is impressive. But […]

Social Media: 23 All-Time Tips and Techniques for Doctors

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community and influence. The marketing benefits of social media for doctors, medical practices and hospitals are significant. It seems as if nearly everyone with a smartphone is addicted to one or more social media connections. […]

Social Video Moves that Healthcare Marketing Shouldn’t Miss

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms. If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing […]

Facebook for Doctors: Medical Practice Marketing Benefits

There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day. Not everyone, of course, but with over 150-million monthly active users in the US alone, that’s better than half the adult population. And, as you’re probably aware, Facebook has more than 1.6 billion monthly […]

Unintended Consequences: The Social Side of Plastic Surgery Marketing

Thank you Facebook! The American Academy of Plastic and Reconstructive Surgery (AAFPRS) should send a warm note of appreciation to FB founder Mark Zuckerberg. The reason? The organization’s board-certified plastic surgeons are seeing a big jump in patient requests for facial procedures–because people want to look their best on social media. We don’t know if […]

Facebook Fundamentals: Being “Social” Where It Counts

Far and away, Facebook is the most popular social media site on the planet. For healthcare marketing, that makes it a first class opportunity to communicate with patients and prospective patients. The stats are growing constantly, but better than 70 percent of adult Internet users (or nearly 60 percent of the entire adult population) are […]

Meaningful Insight Made Easier in Social Media Measurement

On some level, does “your boss” think the business value of social media is roughly the same as an open block party BBQ? Maybe it’s a friendly-nice-to-have, but the measurable marketing impact for hospitals and healthcare is vague at best. And when you know all mind-numbing numbers, how can social media analytics provide audience understanding and […]

Who Knew? Facebook Tops HCAHPS as Measure of Care

You don’t have to look far to find a chorus of concerns about the HCAHPS survey tools. But you need look no further than the enormously popular Facebook for real-people feedback. In a quest for a uniform means of comparison for the informed patient/consumer, hospital administrators and managers continue to be challenged by the ways and […]

3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it more challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of […]

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