Introducing Facebook Canvas and Other Healthcare Marketing Pulse Points

We spot something new in healthcare marketing and advertising almost daily. And a few new things make enough of a splash to hold our attention. Three items worth sharing crossed our radar recently. Facebook Canvas is in the “here and now” category. We would call Care Messenger “emerging, with potential.” And Virtual Reality Marketing, is just […]

Everyone Exhale: Facebook Reach is Officially NOT Dead

Last November, Facebook announced that that they were cracking down on businesses with overly promotional page posts, and that offenders would suffer a decrease in organic reach. Organic reach is the number of unique individuals who saw your content. Paid reach is the number of unique people who saw an ad or Sponsored Story that […]

Are You Wasting Your Time with Facebook?

Social media in general—and Facebook in particular—can be a double-edged sword. If you don’t have your finger on the pulse of any given platform or media, what’s really hot today can turn cold overnight—and vice versa. Here’s a quick update about recent Facebook changes that can sharpen your healthcare marketing plan and make wiser use […]