A Shocking Truth: Most Patients Don’t Know Squat About Doctor Quality

It is a remarkable and often painful mistake for doctors to assume that prospective patients know how to judge clinical quality in healthcare. Specifically, many doctors mistakenly believe that any prospective patient clearly recognizes that the competitive hospital or medical office down the street is lacking in quality of care. Thus, they believe, the other […]

9 Worst Medical Marketing and Advertising Mistakes

The secret to “getting it right” in medical marketing and advertising is essentially two-fold. Regardless of size—multi-location health system, hospital, doctor group practice, or individual provider—the challenges involve many, constantly moving business considerations. And in the end, “it ain’t easy” to get it right…and produce measurable marketing results. One side of the coin is the application […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD