What’s the Right “Level of Care” for Your Marketing?

The term of art—Level of Care—is familiar throughout healthcare. The words have variations in meaning depending on the context and application—the health insurance world vs. the medical provider world, for example. But generally the words relate to “the intensity of medical care being provided by the physician or health care facility.” [McGraw-Hill Concise Dictionary of Modern […]

The Top 25 Reasons Why Healthcare Organizations Market

Competition in business is one course of study that is seldom taught in medical school. But it’s often the first thing we hear about when healthcare providers knock on our door looking for marketing help. You can list “competition”—or some offshoot consequence of same—as the leading reason why individual doctors, group medical practices, hospital executives […]

What the Heck Is the Hawthorne Effect and How Can It Help Hospital and Healthcare Marketing?

You’re more likely to hear about “The Hawthorne Effect” on a TV game show than in a hospital marketing staff meeting. The name of this management concept is a bit obscure, but you may already be working for you. So what the heck is “The Hawthorne Effect,” and how can it help hospital and healthcare […]

Coping with Change: Squaring Away Your Physician Marketing and Personal Goals

In a quiet, reflective and personal moment—something doctors rarely seem to find—it can appear that everything about healthcare is changing. Maybe “total turmoil” would be the view of many professionals. The feeling of not having a solid footing is unsettling. Much of the provider world is shifting from private practice to hospital employment. Expenses are […]

Oral Surgery Marketing Mistake: A Cautionary Tale for All

An oral surgeon called us not long ago. He had been referred to us by a friend, another oral maxillofacial surgeon who knows us well. The caller (now a client) told us that he had just fired his in-house marketing person. He was calling for guidance about not making another wrong hire for his oral […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD