Online Video Trends: Reaching Prized But Elusive Viewers

Healthcare consumers—the audiences that hospital and medical marketing professionals target—are increasingly difficult to reach effectively with video content. Some of the trends in this techno-mash-up include cable television subscriptions, where the programming bundle includes a zillion channels…including dozens that you pay for, but seldom watch. Homes with Internet and wi-fi service are streaming Netflix and other digital…

Google’s Mobile-Friendly Notice is a Dire Warning for Healthcare Websites

The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your website for you, but here’s why being mobile-friendly is especially important to hospital and healthcare websites.   Most people who lo on for health information,…

4 Reasons to Rethink Google Plus: Not a Social Failure After All

If you’ve been neglecting Google Plus (or G+) as a “Johnny-come-lately,” you should rethink your social media priorities. Surprise, is now Number Two and gaining ground. In the digital world, (launched February, 2004), and (launched March, 2006) were well-established “old timers” when came along a couple years ago, in the summer…

The Much-Neglected Secret to Beating Your Healthcare Competition Online

As long as everyone’s preoccupied with the big game this weekend: Remember, you don’t win football games by getting the football as far as the Red Zone. It’s crossing the goal that makes you a winner. There’s a much-neglected technique in on advertising that you can use to push across the goal , bring…

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