What Every Doctor Needs to Know About Google Analytics

The basics of the story are sadly similar. A medical office will contact us about their website. It’s new, colorful and brimming with whiz-bang graphics. Custom-built by the designer guy down the hall, it definitely los pretty—everyone in the office says so. But by any measure, the medical website just isn’t ivering new business. Diagnosis…

Marketing Assessment? Yes. Analytics? Yes. (Website Graders…Not So Much)

Computers rely on software. But healthcare marketing is about the user (human) experience, and an accurate assessment shouldn’t rely on software alone. Here’s how to avoid a common pothole, and how to leverage your best available tools. Software helps manage the complexity of healthcare marketing. The multi-faceted mission for hospitals, group practices and other provider organizations would…

Analytics Made Simple. Four Things. Really.

There’s nothing trivial about website analytics. And it’s not our intent to oversimplify an important (if sometimes confusing) subject. But, among the pages-and-pages-and-pages of available site performance metrics, there are four indicators should always be top-of-mind. Some tech-minded and numbers-driven people in marketing immerse themselves deeply in website performance statistics. These are the potentially daunting…

Google’s Penguin Algorithm Change May Be Killing Your Search Engine Ranking

There’s a definite undercurrent of panic in the phone calls we’ve been getting recently about Google search results…or often, the results that have disappeared. If you haven’t checked your Google Search results ranking in the past few days, do it now. Take a minute and do a few Google searches just as the regular…

The Free “Performance Dashboard” For Your Healthcare Marketing Website

Demystifying Web Analytics brings patients through your digital doorway. Think of Website Analytics as your most important management tool to understand how your website is performing (or not performing). Free tools are available to track visitor activity and guide changes that improve performance and website results for your practice, hospital or healthcare organization. There’s…

Demystifying Web Analytics

There’s no such thing as a “set-and-forget” Web site. We have yet to find a successful practice Web site that performs well on neglect. We’ve written several articles that challenge the “If-I-build-it-they-will-come” fantasy of early practice Web sites — and provided practical direction about what to do instead. But if your practice Web site is…

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