Google Plus is Dead. Long Live the New Google Plus. Again.

Is Google Plus too big to fail? On more than one occasion, since its launch in 2011, social media observers have predicted the network’s imminent demise. And on more than one occasion, parent company Google Inc. has refined and revamped the social networking service. A couple weeks ago, the company unveiled another re-do. The new, […]

How Hospitals Can Leverage the Rise of Google Plus [Podcast]

[SHSMD14 Speaker Podcast Series] Lonnie Hirsch, Co-Founder of Healthcare Success talks with Tom Jensen, Director of Marketing for Mercy Health System about Mr. Jensen’s upcoming presentation at the 2014 SHSMD Connections Conference on the topic: Enabling Tools and Technologies: The Rise of Google Plus. Google Plus is standing toe-to-to with Facebook, but—as Tom Jensen and Lonnie […]

4 Reasons to Rethink Google Plus: Not a Social Failure After All

If you’ve been neglecting Google Plus (or G+) as a “Johnny-come-lately,” you should rethink your social media priorities. Surprise, Google+ is now Number Two and gaining ground. In the digital world, Facebook (launched February, 2004), and Twitter (launched March, 2006) were well-established “old timers” when Google+ came along a couple years ago, in the summer […]

Why The President Is a Better Social Media Marketer Than You

Two days after the State of the Union address, the President was answering questions via social media in a “Fireside Hangout.” (The “fireside” name taps into the legacy of the Franklin Roosevelt presidential Fireside Chats on the radio between 1933 and 1944.) And just last week, the First Lady discussed her Let’s Move initiative about […]

New Google+ Local Shakes-up Search: What Healthcare Marketing Needs to Know

This is an installment in the Healthcare Success series about how the significant changes in Google Search impact healthcare marketing and advertising, and what medical practices and hospitals need to know as the online search giant changes the rules. Think of it as “Facebook Friends” for Google…only much bigger and more important. Google, the undisputed […]