What to Do When Consumers Want Right Answers, Right Now

[Second of two parts in a continuing healthcare marketing series] Today’s consumer is constantly, and instantly, exposed to “nearly everything.” Thus marketing must connect with consumers in precious micro-moments at precisely the moment of need. Micro-Moment Marketing travels at the speed of thought. At least 150 times each day, people interrogate their smartphones—with the standard […]

Healthcare Pay-Per-Click Advertising: Here’s What You Should Consider

\\The Internet is now the well-established new business front door for health information, healthcare practices and hospitals. Nearly 90 percent of the billions of healthcare searches are online. But what you may not appreciate is that pay-per-click (PPC) advertising delivers answers to consumers’ needs via one billion search ad clicks. PPC advertising successfully navigates the highly […]

Retooling Healthcare Marketing for the Small Screen

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone […]

5 Top Website Checkpoints in a Peak Performance Assessment

Think of it as a “spring cleaning.” Or “time for a tune-up.” Or even a “wellness checkup.” You’re probably overdue. If you haven’t given your healthcare website much thought lately, there’s an excellent chance that the digital front door to your practice or hospital is not operating at peak performance…and not ready for prime time. […]

Mobile Search: Get Listed Above the Competition…or Disappear

A dermatologist and I were talking the other day about online search and Google search results in particular. His pragmatic view is that Google has become the new phone book. It’s where consumers—prospective patients—turn first to search for and to find a “dermatologist in [community].” What’s more, he feels that if a medical practice isn’t […]

Why There’s No Second Place in Online Healthcare Marketing

This idea is funny because it’s so painfully true: “The best place to hide a dead body is page two of Google search results.” Actually, it’s not so funny. Marketing professionals recognize that most consumers who search for hospitals, doctors and health care information begin with the Internet. It has become a universal digital front […]

How Hospitals Can Leverage the Rise of Google Plus [Podcast]

[SHSMD14 Speaker Podcast Series] Lonnie Hirsch, Co-Founder of Healthcare Success talks with Tom Jensen, Director of Marketing for Mercy Health System about Mr. Jensen’s upcoming presentation at the 2014 SHSMD Connections Conference on the topic: Enabling Tools and Technologies: The Rise of Google Plus. Google Plus is standing toe-to-to with Facebook, but—as Tom Jensen and Lonnie […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD