How Hospital Marketing is Thinking Beyond the Ivory Tower

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship. Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was a statement of visibility and authority. […]

Why David Ogilvy is the Father of Advertising: We Sell or Else.

If you don’t know a lot about “The Father of Advertising,” please invest a few minutes with David Makenzie Ogilvy. Your return on investment will be an insight to some of the most powerful and effective ideas in advertising. This is a tiny piece of advertising industry history, but we can assure you that David Ogilvy’s […]