Perhaps the single, best practice advice about hiring a healthcare advertising agency is to start the process right now. Sooner is better than later. Super-smart management rule number one is to invoke the power of foresight—jump to the front of the growth curve. What’s more, it doesn’t take a visionary to know that the selection […]
In a quiet moment, every doctor will admit that some people simply make better patients than other people. On a good-to-bad scale, the “bad news” people sink to the bottom slice of chart. They represent a (hopefully) small percentage of your patient-population. For one reason or another, they are uncooperative, unpleasant and/or difficult. It seems […]
The annual Google Partner Summit is a pretty big deal in the agency business. Visiting the “Googleplex” headquarters in Mountain View is an experience. Plus, this is one of several continuing education sessions that Healthcare Success attends throughout the year. Moreover, attending a Summit session is an educational pathway for a healthcare advertising agency to improve […]
From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock surgical masks. Passive. Detached. Truly […]
There are times when medical practices should get help with their doctor marketing and advertising from a specialist. There are appropriate occasions, and valid business reasons to outsource professional support. To illustrate, consider this parallel illustration from the healthcare profession. A friend of mine has the greatest respect for his doctor…and for good reason. It seems the GP—an […]
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– Jonathan Calure, MD