Millennial Expectations: Learning to Live with Healthcare’s New Consumerism

Poke around online briefly and this prediction appears. It heralds the need for doctors to change and accept healthcare consumerism: “The medical world expects ‘patients’ to bear up patiently. But the medical world needs to learn to live with ‘consumers.’” What’s most surprising is that this quote is more than three decades old. It’s from […]

Healthcare Consumerism: Marketing’s New Imperative

The concept of consumerism in healthcare delivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained significant traction with health systems, hospitals and medical practices. And, by most indicators, healthcare consumerism is rapidly becoming a top imperative for marketing professionals. The […]