How to Turn Unknown Consumers Into Known Patients

 [SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Scott Linabarger, Vice President of Strategic Accounts and Josh Fieldman, Vice President of Sales for Medicom Health Interactive, about how their software program can turn unknown consumers into known patients.   As healthcare marketers, it’s common to hear doctors and hospital executives to…

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

What exactly is “digital healthcare marketing?” Does it mean that your dentist is posting before and after snapshots in an on Smile Gallery on ? In addition, will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement? Does “on healthcare marketing” describe the newsletter that you received from your primary physician…

Leading Healthcare Marketing Agency Moves To Inspiring New Office Space

Recent Agency Growth Has Led Healthcare Success, LLC to Find a New Home Designed for Collaboration and Creating Impactful Campaigns. IRVINE, Calif., (May 16, 2016) – Healthcare Success, LLC, one of the nation’s leading advertising agencies for hospitals and medical groups has moved to a new office space located at 2860 Michelle Drive, Suite 230, Irvine,…

Periscope and Meerkat: Marketing Game Changers or Novelty?

Working late one night a few months ago, I somehow stumbled on Periscope, the social video app that enables live streaming broadcasts–from you to the world. There’s a bubble of hype and hoopla connected with the launch of Periscope, so I was a bit skeptical. It turned out to be fascinating. Periscope is a free app…

“I Want It Now!” Answering Society’s Instant Gratification Craving

You’re busy. I’m busy. So here’s the point: People have become so used to instant gratification that they expect everything now. Right now. You can either embrace society’s instamatic mindset or rapidly be swept to the bottom of the marketing and competitive up. Convenience is the new currency. Across the board in products, services and…

The Disruption of Healthcare Has Already Begun

The first of a two-part guest article contributed by Pediatric Rheumatologist and healthcare thought leader Paul Rosen, MD, a regular contributor to our blog. Dr. Rosen identifies some of the key drivers in healthcare transformation, which might be seen as a field of landmines or opportunities. I was planning to write a piece on the…

Comprehensive Guide to Creating a Healthy Healthcare Marketing Budget

It’s that time of the year when savvy healthcare marketing minds are thinking about budgets. Prudent fiscal management sets budgets annually, but reviews and adjusts monthly. If you’ve been faithful to that routine, you have a head start on planning and shaping your hospital or doctor marketing budget for the year ahead. But it’s not…

10 Ways to Perfect Your Email Marketing

marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part. The trouble is that it is increasingly difficult to do it right. The perfect e—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an effective…

How to Hire and Retain a Really Good Healthcare Marketing Person

Medical practices—especially specialty practices that need to be assertive in their marketing efforts—generally have three resource options for marketing talent. Depending on the complexity and goals of the marketing effort, the size of the practice and budget, and other considerations, a medical practice will need to draw upon all three options: Healthcare Advertising Agency –…

Defining a Buyer Persona for Healthcare Marketing

The marketing and advertising idea defining a “Buyer Persona” is well known in the retail world, but it’s a relatively new—and increasingly important—concept for doctors, hospitals and healthcare providers. The nation’s healthcare ivery system is now consumer-centric and driven by informed and empowered “buyers.” Taking a page from the retail world, the consumer is thoughtfully gathering information…

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