Healthcare Marketing Isn’t Magic. Real Science is the Fuel.

The nation’s doctors and hospitals are well acquainted with the unprecedented dynamics of change in healthcare. The competitive landscape is shifting—seemingly every day. Yesterday’s passive patient is today’s informed (retail-trained and sometimes demanding) healthcare consumer. Insurance considerations—on both the provider- and the patient-side—are shifting sands of reimbursement tables, changing deductables, and out-of-pocket considerations. Physicians, who […]

Are Your Words and Pictures Confusing, Irritating or Just Outdated?

Be careful what you say. The words and images that you use might be working against you, or at least producing unexpected (and undesirable) “message meaning.” It’s elementary mar-com 101, but you might be amazed at how often some folks neglect the receiver-side of the communications loop. Sometimes it’s an innocent oversight, or unexpected consequence, […]