Hospital Marketing: Medicare Payments Collide with Delivery System Reform

It would be difficult for the general public to miss the daily torrent of news media coverage about the run-up to the next presidential election. But hospital administrators and healthcare communications professionals are focused on  Health and Human Services’ increasing emphasis on “quality-based payments,” “patient-centered systems” and “delivery system reforms.” There’s far less mainstream news […]

How High-Deductible Insurance Fuels Momentous Healthcare Shifts

Although the Affordable Care Act (ACA), in its final, amended version, has been the law of the land for slightly more than five years, the industry-shaking consequence of “healthcare reform,” continue to emerge almost daily. There have probably been more significant changes in the nation’s healthcare delivery system—for providers, hospitals, employers and health insurance—between 2010 […]

Will Pay-for-Performance Make You a Better Doctor?

At an altitude of 30,000 feet, the healthcare reform objectives that link financial incentives to performance shine brightly. There are no protesting voices calling for poor outcomes, more medical errors or higher costs. Taking a playbook page from the corporate world, financial incentives and penalties are intended to drive performance improvements in healthcare delivery. But […]

Affordable Care: Your Prospective Patients Are Mighty Confused

When it comes to healthcare reform, a big chunk of the community that you serve—and audiences you want to reach with hospital and medical marketing—simply may not know what you’re talking about (or care). Our caution here is to deliver meaningful marketing and advertising messages to the right level of consumer awareness. Ongoing polls suggest […]

Case Examples: How Two Hospitals Handled the Media Run-up to the ACA Decision

We want to spotlight two great hospital marketing and public relations examples that we noticed in the news recently. For administrators and communications professionals, these are hospital case examples with lessons worth emulating. Both Scripps Health (San Diego) and Cleveland Clinic (uh…in Cleveland) offered textbook performances just days ahead of the US Supreme Court’s decision […]

Healthcare Marketing to Protect Your Business from Recession, Healthcare Reform, Competition and Change

Keeping the roof over your head when it looks like the sky is falling. A solid plan for healthcare marketing is a fundamental business tool for coping and succeeding in the face of healthcare reform and other changes. Competition has increased …the roll-up trend created more groups…and economic pressures push down on reimbursement and elective […]