What You Need to Know in Digital Advertising: Best Practices and Insights

  [SHSMD17 Speaker Podcast Series] In the Healthcare Success continuing series, Marketing Strategist Peter Do talks with Doreen Pichotti, Digital Marketing and Media Strategist at UC Davis Health System. Today’s podcast will preview Doreen’s upcoming presentation at the 2017 SHSMD marketing conference. PETER DO: I’m pleased to introduce our guest, Doreen Pichotti, Digital Marketing and Media […]

The Simple, Three-Part Secret to Asking for Referrals

Recently, I had a unique experience at a local IHOP restaurant. I’d like to share this real-world, simple-but-effective marketing idea that everyone can use. Here’s how asking for referrals can be an immediate boost for business. I was enjoying Father’s Day breakfast with the family. About halfway through our meal, an employee —wearing the name […]

How Social Media is Driving Today’s Healthcare Decisions

The buying public has moved…from indoors to online. And healthcare is not far behind. Retail business has shifted from familiar big-name brands to online-based providers. Some of the biggest names in retail merchandising aren’t nearly as big anymore. Sears, JCPenney, Macy’s and many other department store chains have downsized and properties have closed. We’ve lost […]

DIMS: Healthcare’s Digital-Internet-Mobile-Social Marketing Test

The widely popular Snopes.com website—AKA the Urban Legends Reference Pages—has a problem with a famous quote by prolific American bank robber Willie Sutton. Supposedly, his reason for robbing banks is: “That’s where the money is.” It turns out that even Sutton denied having said it, but nevertheless, the logic is sound. The best fishing is […]

Google Plus is Dead. Long Live the New Google Plus. Again.

Is Google Plus too big to fail? On more than one occasion, since its launch in 2011, social media observers have predicted the network’s imminent demise. And on more than one occasion, parent company Google Inc. has refined and revamped the social networking service. A couple weeks ago, the company unveiled another re-do. The new, […]

7 Easy-to-Make Mistakes to Avoid in Social Media

For many healthcare practices, the popular and easy-to-use social media platforms are standard marketing tools. Professionally and personally, it seems like everyone “does Facebook” or follows Twitter. In this guest post, Mickey Kennedy observes how “easy-to-use” can mean “easy-to-make-mistakes” in social media. Healthcare providers—individual practices, medical groups, hospitals and others—are critically aware that prospective patients […]

The Compelling Case for Doctors to Warmly Embrace Social Media

Most doctors recognize that healthcare’s “starting line” moved some time ago. The typical care continuum now begins online, long before the first medical office appointment or doctor-patient face-to-face encounter. Among the chief propellants of this digital shift are the: Mainstream proliferation of rapid Internet access; Wide adoption of mobile devices such as smartphones and tablets; […]

7 Viral Marketing Lessons from the ALS Ice Bucket Challenge

It’s a pop culture mash-up between a “double-dog dare” and a selfie with a cause. Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success of the ALS Association’s Ice Bucket Challenge (IBC). Hospital foundations, medical research associations and the like are amazed and envious of the social media […]

Even More Tips for Building a Branded YouTube Channel

[Second of two parts.] If you missed the first of this two-part article, click through here to: Creating an Unstoppable YouTube Channel. The good news is that the cost for creating a branded YouTube Channel is next to free. For the most part, all that’s required is an investment of time to build and maintain […]

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– Jonathan Calure, MD