DIMS: Healthcare’s Digital-Internet-Mobile-Social Marketing Test

The wiy popular Snopes.com website—AKA the Urban Legends Reference Pages—has a problem with a famous quote by prolific American bank robber Willie Sutton. Supposedly, his reason for robbing banks is: “That’s where the money is.” It turns out that even Sutton denied having said it, but nevertheless, the logic is sound. The best fishing is…

Google Plus is Dead. Long Live the New Google Plus. Again.

Is Google Plus too big to fail? On than one occasion, since its launch in 2011, social media observers have predicted the network’s imminent demise. And on than one occasion, parent company Google Inc. has refined and revamped the social networking service. A couple weeks ago, the company unveiled another re-do. The new,…

7 Easy-to-Make Mistakes to Avoid in Social Media

For many healthcare practices, the popular and easy-to-use social media platforms are standard marketing tools. Professionally and personally, it seems like everyone “does ” or follows . In this guest post, Mickey Kennedy observes how “easy-to-use” can mean “easy-to-make-mistakes” in social media. Healthcare providers—individual practices, medical groups, hospitals and others—are critically aware that prospective patients…

The Compelling Case for Doctors to Warmly Embrace Social Media

Most doctors recognize that healthcare’s “starting ” moved some time ago. The typical care continuum now begins on, long before the first medical office appointment or doctor-patient face-to-face encounter. Among the chief propellants of this digital shift are the: Mainstream proliferation of rapid Internet access; Wide adoption of mobile devices such as smartphones and tablets;…

7 Viral Marketing Lessons from the ALS Ice Bucket Challenge

It’s a pop culture mash-up between a “double-dog dare” and a selfie with a cause. Throughout the US, healthcare marketing professionals (and their supervisors) are marveling at this summer’s continuing success of the ALS Association’s Ice Bucket Challenge (IBC). Hospital foundations, medical research associations and the like are amazed and envious of the social media…

Even More Tips for Building a Branded YouTube Channel

[Second of two parts.] If you missed the first of this two-part article, click through here to: Creating an Unstoppable YouTube Channel. The good news is that the cost for creating a branded YouTube Channel is next to free. For the most part, all that’s required is an investment of time to build and maintain…

Twitter Card Primer: How to Break the 140 Character Barrier

Chances are you’ve seen the occasional that’s larger, longer and impactful than the standard 140-character, text-only allowance. Among several types, Cards create breaks in the stream that grab attention with photos, video, summary notes, songs or other expansive content and inspire a click-through connection. says it ivers “a beautiful consumption…

Website vs. Social Media vs. Email: Where’s Your Real Marketing Muscle?

Two interesting items in the on news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and e. Both were completely credible, wiy circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal…

Thank you for sharing. Like us to stay in touch with our latest posts.