Twitter Card Primer: How to Break the 140 Character Barrier

Chances are you’ve seen the occasional Tweet that’s larger, longer and more impactful than the standard 140-character, text-only allowance. Among several types, Twitter Cards create breaks in the Twitter stream that grab attention with photos, video, summary notes, songs or other expansive content and inspire a click-through connection. Twitter says it delivers “a beautiful consumption […]

Website vs. Social Media vs. Email: Where’s Your Real Marketing Muscle?

Two interesting items in the online news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and email. Both were completely credible, widely circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal […]

FAB: Features, Advantages and Benefits of Social Media in Healthcare

Having and effectively using an online presence—website, social media, etc.—is a primary channel for connections between patients and providers. It is the principal means for the newly empowered healthcare consumer to find and act upon authoritative information.

Twitter Changed Your Profile Page: Now Personalize and Differentiate

Most healthcare marketing professionals use Twitter, either personally, professionally…or both. It’s merely six years old, but the popular micro blogging platform has become a standard communications tool for hospitals, medical practices and health systems. But even experienced Twitter-ites may have been busy with the holiday season and not be aware of improvements to the social […]

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