Why SEO is the Vital Ingredient in Healthcare Website Design

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often. Just the other day, a practitioner proudly asked us, “What…

Stop! Don’t Redo Your Website (Not Just Yet)

The idiom, “Don’t put the cart before the horse,” might have originated a couple thousand years ago. And roughly 500 years ago, the expression was a common figure of speech during the Renaissance. But as recently as last week, the age-old problem of putting things in the wrong order is, quite unfortunately, still alive and well…and…

Top 7 Reasons a Busy Doctor Needs a Powerful Website

I recently bumped into a specialty practice that did not have a website. The Internet has become such a significant “front door” for healthcare providers and hospitals that having no on presence—nada, zip—was surprising. For this specialty practice, attracting new, self-referred patients was not a priority. “We’re already busy,” they told us. “Our appointments are…

Why There’s No Second Place in Online Healthcare Marketing

This idea is funny because it’s so painfully true: “The best place to hide a dead body is page two of Google search results.” Actually, it’s not so funny. Marketing professionals recognize that most consumers who search for hospitals, doctors and health care information begin with the Internet. It has become a universal digital front…

Checklist: Does Your Internet Presence Shine (or Suck)?

The primary doorway to health care in the United States is digital. A new patient’s first encounter with a provider almost always begins via the Internet. Perhaps it’s not obvious, but your practice website—the cornerstone of an Internet presence—is the essential medical marketing gateway for prospective patients to locate and select doctors and hospitals. Given…

Are You Ready For a Complete Website Overhaul? (We Were)

We often advise our clients that a professional website requires regular “care and feeding.” To remain visible, viable and effective as a marketing tool, it’s vitally important to regularly add fresh and interesting content and remove dated material. The upkeep and maintenance allows you to stay “friendly” with search engine algorithms and avoid visitor habituation.…

Brochure-ware: When Physician Websites Fail Miserably

Healthcare marketing professionals cringed at the news in our earlier post, Little Blue Bo Blues: Doctors Think Their Website is a Failure. It’s a gut-wrenching awareness that only 8 percent of physicians feel their website is the source of new patients. Hopefully, your website has a significantly better track record. But another survey tells us…

4 Website Design Mistakes That Sabotage Healthcare Marketing

Often, It’s important to know what not to do in healthcare marketing…and especially when it comes to website design. Creating and maintaining an excellent on presence can be a challenging task. But it’s well worth the investment when your web presence creates brand (and reputation) awareness, generates inquiries and produces a stream of new patients.…

STUDY: Healthcare Websites Need Update as Hubs for Patient Engagement

In what is described as “the first systematic assessment of hospital websites,” a new study suggests that most physician, hospital and health system websites could improve their websites. The analysis, published in the Journal of Healthcare Management, evaluated over 630 websites from four dimensions, ACCESSIBILITY, CONTENT, MARKETING and TECHNOLOGY. And, according to this in-depth study,…

The Two Must-Have Website Attributes for Healthcare Marketing

We see a ton of healthcare, medical marketing and hospital websites in our work. We review them, we critique them and we provide advice how to improve them. And sometimes it’s downright frightening what we find. Perhaps the scariest moment is when we discover a provider or healthcare organization that has no website at all.…

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