Nope, Social Media Isn’t the Magic Cure-All You Think It Is

You might be surprised to learn how often we get questions about social media. Medical practices—and sometimes larger healthcare providers—want our help to “fix their social media.” The problem isn’t the call; that’s a lot of what we do for professionals. The core issue is that social media (SM) isn’t the bad guy, and not the […]

How to Tune-up Your Online Healthcare Presence for 2016

At this time of year, some healthcare professionals are tempted to feel that their online marketing plans are “all set” for 2016. Hopefully that’s true. But don’t let “quiet comfort” become painful “complacency.” If you’re not vigilant to constant change—even during the holiday season—your Internet presence can quickly and quietly shift off target. Did you know, for […]