Healthcare Advertising Agency: What to Look For Before You Hire

Perhaps the single, best practice advice about hiring a healthcare advertising agency is to start the process right now. Sooner is better than later. Super-smart management rule number one is to invoke the power of foresight—jump to the front of the growth curve. What’s more, it doesn’t take a visionary to know that the selection […]

Your In-House Marketing Person: A Terrific Investment or a Disastrous Mistake?

How to know what you want to achieve, so you know how to hire right for success. How you define the job of an in-house marketing person sets the road to success (or failure). Marketing and Physician Referrals go hand-in-hand, but there are different skill sets for each, and they don’t all fit into a […]

Oral Surgery Marketing Mistake: A Cautionary Tale for All

An oral surgeon called us not long ago. He had been referred to us by a friend, another oral maxillofacial surgeon who knows us well. The caller (now a client) told us that he had just fired his in-house marketing person. He was calling for guidance about not making another wrong hire for his oral […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD