Opportunity Insights: Marketing Healthcare Services to Hispanic Demographics

By Charlie DeNatale, Healthcare Success Media Supervisor Reaching and attracting new patients in the Hispanic audience is a healthcare marketing opportunity that can’t be ignored. But marketing to Hispanic audiences holds challenges for healthcare providers, due to the Affordable Care Act and changing demographics. And regardless of your location, this may be a largely untapped…

Sharp HealthCare: Building Credibility with the Hispanic Community

[SHSMD14 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Sharp HealthCare Multicultural Community Relations Specialist Jessica Lopez, and John Cihomsky, Vice President, PR & Communications. Jessica and John will be speaking at the 2014 SHSMD Connections Conference on the topic: Building Credibility With the Hispanic Community. The concept of “Show Me. Don’t Tell…

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