How Hospital Marketing is Thinking Beyond the Ivory Tower

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship. Back in the day—when nobility wanted to build a castle—they to the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was a statement of visibility and authority.…

Using Vine to Juice Up Your Hospital or Medical Marketing

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including and . When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s probably the…

Politics or Purpose: What’s Driving Your Hospital Marketing?

Quite often, we see outdoor advertising for hospitals that is giant-sized evidence of a marketing department’s silent scream. Internal politics— than any clear business purpose—dictated that the billboards prominently display a doctor’s picture. Or we see a stunning portrait of the hospital’s shiny “light speed” CT hardware. (Maybe both.) Yes, doctors are the soul of…

8 Writing Tips for Healthcare (Even If You’re Not a Writer)

One day you’re a skilled and experienced healthcare professional and the next day the doctor asks you to create content; writing for the medical practice website, blog and/or social media. It’s a sudden and challenging new assignment, and not everyone is up to the task. Certainly it’s important to maintain fresh and interesting content for…

How and Why Hospitals Build Social Media Relationships

By some estimates, hospitals have been behind the social media adoption curve. Unlike retail and service businesses, health systems and hospitals have had to navigate HIPAA considerations, find solid ground in healthcare’s changing landscape, and struggle with ever-present limitations of time and budget. Fortunately, that’s changing. Organizations recognize the considerable benefits of social media and…

Are You a Patient Self-Scheduling Innovator or Laggard?

Recently I spotted an article about on reservations for hospitals and doctors, where patients make their own appointments via the Internet. “Some practices rave about the money and time they’ve saved by allowing patients to schedule visits through the Internet,” according to the American Medical News write-up. “But so far, most physicians aren’t that enthusiastic.”…

Beyond Wizardry: Hospital Digital Signs Are an Expected Standard

Not so long ago, you might have seen advances in digital sign technology as minor wizardry. But today contemporary consumers—routinely surrounded by big-screens and monitors—see anything less as “aging analog.” The traditional state-of-the-art in signage consisted of a static display with Helvetica words, symbols and maybe an occasional graphic. In contrast, progressive hospitals and medical centers are turning…

More Hospital Marketing Ideas to Pinch, Pilfer or Purloin

[Series Installment] “It’s not where you take things from—it’s where you take them to.” –Jean-Luc Godard Pure creativity is seldom born from a blank piece of paper. There’s nothing new under the sun, they say, but be open to sources of inspiration. Consider, for example, that Henry Ford did not invent the automobile, Thomas Edison did…

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