If you picture the marketing and advertising process as a circle, success is when you close the loop. Getting the phone to ring is a good start and an important part of the loop. But an inquiry call—to a hospital, service line office or provider—doesn’t complete the loop. The ringing that you hear signals an […]
If this blog post had sound effects, you would hear a painful and protracted “Arrrrrghhhh!” It would represent the classic mistake of a neophyte healthcare advertiser who is murdering their advertising budget and their new business opportunity. So, exactly what’s wrong here? Blame is heaped on the ad campaign—which, by the way, is actually working. […]
About 90 percent of practices and healthcare organizations lose new business opportunity, and money when they answer the phone. That makes the front desk the second most critical job in any doctor’s office. Of course, the top job under your roof is that of the provider or providers. But the front desk is the vital […]
What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now. Well all-right! Good job! Whoot. Fist pump! But wait. There’s a big problem. People are calling, but nobody is answering the phone. Oops. The designated “care coordinator” is busy, […]
Every medical provider’s office gets at least two kinds of “opportunity” phone calls (described below) that potentially mean new business. Unfortunately, most doctors, medical groups and hospitals are losing new patients and cases when the phone rings…and they don’t know it. Here’s what’s going wrong, and what do instead. We don’t mean to be unkind […]
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– Jonathan Calure, MD