The Window to Every Medical Office is Now a Computer Screen

If anyone still harbors doubts about the momentous—and mostly positive—influence of the Internet in healthcare, you can now apply the question marks of life to other things. (Lunar landing conspiracy theories and the whereabouts of Waldo still need some careful consideration.) But the convergence of patient/consumers and healthcare delivery is complete, and the pathway to […]

Shooting the Messenger: Sure-Fire Help for Your Competition

Economists and other experts will champion the positive implications of competition in business. Be it hard products or intangible services, competition in the marketplace tends to benefit both the consumer and the enterprise with purchase options, innovation, price/cost influences and other considerations. As we all know, competition in healthcare was one of the driving factors […]

Whole Foods Medical, Competitive Wellness and Rutabagas

Future-thinkers who imagined “healthcare reform” as a move toward socialized medicine in the US may not have anticipated the weight of response from (previously) non-healthcare capitalists. The well-established chain of Whole Foods Markets has long been a grassroots evangelist for natural and healthy foods. And they may be another enterprise entry in the increasingly competitive healthcare […]

The Top 25 Reasons Why Healthcare Organizations Market

Competition in business is one course of study that is seldom taught in medical school. But it’s often the first thing we hear about when healthcare providers knock on our door looking for marketing help. You can list “competition”—or some offshoot consequence of same—as the leading reason why individual doctors, group medical practices, hospital executives […]

Competition and the Revolutionary Rise of Healthcare Marketing

Healthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. Download this free report: How to Win Patients Despite Intense Competition.   With the upheavals of healthcare reform, the once-upon-a-time” story of quiet camaraderie among provider practices has become an unprecedented competitive revolution. The lingering legacy, however, is that […]

Competitive Intelligence: How to Track Your Business Rivals

It never fails. Whenever I’m talking with a physician or medical marketing professional the frustrating topic of healthcare “competition” inevitably raises its ugly head. It’s inevitable because competition among providers, group practices and hospitals is increasing in intensity and healthcare reform has brought it to everyone’s doorstep. What’s more, it’s frustrating for several reasons. One […]

Convenience: The Frightening Undercurrent of Healthcare Competition

“You nailed it,” one doctor wrote. “Healthcare is changing and CONVENIENCE is just one of the operative concepts for future consumers of healthcare.” In our recent post about what’s really behind the CVS tobacco announcement, we raised a flag about increasing competition as CVS/Caremark and other national retailers are clearly committed to reinventing themselves as […]

Shocker: What’s Really Behind the CVS Tobacco Announcement

You heard the news…nearly couldn’t miss it. Retail drug store giant CVS will phase out the sale of tobacco products before yearend. That’s the headline, but it’s the rest of the story that you may have missed, and it isn’t all good news for doctors, medical practices and healthcare marketers. It’s likely to hit you […]

Google Helpouts: Live Video Competition or Marketing Opportunity?

Google Helpouts: Live Video Competition or Marketing Opportunity? If “Helpouts” was just another Silicone Valley infant—with high hopes and little funding—it might not survive long enough to write about. But multi-national biz giant Google (of search engine fame and fortune) launched this new online, live video-help platform recently. And when your first name is Google, […]

Why Your Healthcare Competition is Worse Than You Thought

Just when you thought all of the competitive forces around you were done exploding, you just might have missed what’s been happening down the street and around the corner. The retail world continues to bite into traditional provider turf with clinics and kiosks in non-traditional locations. Here are some competitive forces in healthcare marketing that […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD