Infomercial Primer: Advertising’s Long-Form Produces Results for the Right Healthcare Organization

How to know if the 30-minute format should be part of your marketing mix…and get it done right An “infomercial” is probably not what you think it is. Put aside any image of a rapid-fire, late-night TV demo of a Japanese knife set and let me tell you how this long–form of direct response has […]

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