Surefire Ways to Doom Your Mobile Marketing

Some day in the nearly immediate future, it wouldn’t be surprising to find a bold warning label on the latest-and-greatest smartphone that cautions: Negative effects include a need for instant gratification and loss of patience. It may not be on the consumer packaging, but these are real cautionary words straight from Pew Research Center’s Internet […]

“I Want It Now!” Answering Society’s Instant Gratification Craving

You’re busy. I’m busy. So here’s the point: People have become so used to instant gratification that they expect everything now. Right now. You can either embrace society’s instamatic mindset or rapidly be swept to the bottom of the marketing and competitive lineup. Convenience is the new currency. Across the board in products, services and […]

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